Charles Eitel

Charlie Eitel is a visionary leader whose career has significantly impacted various industries. His journey in the corporate world, characterized by innovative strategies and strong leadership, spans several decades. As the CEO of Serta Simmons Bedding (SSB), he has played a pivotal role in redefining the company’s direction and growth. At SSB, his focus on innovation, brand development, and quality has set new standards in the industry. His deep understanding of the competitive environment and robust relationships with retailers and suppliers have been instrumental in guiding SSB’s large workforce toward achieving corporate goals.

Under his stewardship, SSB witnessed remarkable achievements. This tenure at the company is particularly noteworthy as it marks his second stint there. During his time at Simmons, the company’s revenue soared from $600 million to $1.2 billion, while income grew from $60 million to $153 million. This incredible growth is a testament to his exceptional leadership skills. Moreover, Fortune Magazine recognized Simmons twice as one of America’s best 100 companies to work for, further solidifying his reputation as a transformative leader.

In January 2023, when Eitel learned that SSB had entered Chapter 11 Bankruptcy, he took decisive action. He contacted three former Simmons industry veterans, assembling an expert team to navigate SSB through bankruptcy. His proactive approach and ability to mobilize resources swiftly were crucial during this challenging period. In June 2023, he joined the newly formed board of SSB and accepted an interim CEO role, demonstrating his commitment to the company’s success. He and the recruited veterans played a significant role in repositioning the company for a prosperous future.

Charles Eitel Naples, FL, left his role at SSB in November 2023, confident in the company’s positive trajectory and due to other commitments. Before rejoining SSB, he held several key positions in different organizations, showcasing his versatile leadership capabilities. As the Chief Operating Officer for Cenergistic, he focused on collaborating with various institutions to leverage utility savings, emphasizing environmental sustainability. His tenure as the CEO and Chairman of WS Packaging Group further highlighted his ability to lead large operations, being one of North America’s largest printing and label-converting operators.